Everybody’s interested in and talking about schema markup and rich snippets, but they’re barely scratching the surface. I’m going to go much deeper; into how to build rich, connected graphs, how to get first-mover advantage on emerging standards, and even how to influence the standard itself…
![Jono Alderson speaker at Search Y Technical SEO Thursday June 3 2021](https://2021.search-y.fr/wp-content/uploads/2021/04/Jono-1.png)